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Content is one of the most important factors in a web design. Without content, you will have a very ineffective design.

The purpose of a design is to enable communication between the consumer and the content. Too often designers will design the site first and fit content in later. This is the completely wrong approach. The site needs a goal and that goal reveals itself through the content.

Content is what makes a site work. It allows communication to flow and delivers the proper tone to the user. A designer must consider this.

A designer’s job is to make your site as effective as possible. Because you want an effective site, you need to understand the interaction between the user and the content. So determine the right amount of content, the best type of content, and the strongest placement of content.