Hi! I'm Jonathan Perez!

I have been in the web industry for 15 years.

I don't really fit the mold

I mean, I totally love anime and all things sci-fi and tech, but I just can’t get into Star Wars. I’m sorry, it just doesn’t do it for me! 

You can find me in my Yankee Fitted, pretty much all the time, but if I’m doing the Real Estate thing, I’ll be in a button down and suit. 

I just realized I have way more videos of myself then pictures.

As you can see, I don’t really take myself too seriously. I like to have fun, I love learning, but behind all the laughing is someone who gets things done. TOOT (that’s my own horn)

C’mon it’s my about page, what’d you expect 🙂

The Good Stuff

I love the internet, I love making websites and helping small business owners achieve their goals.  I understand how much work it takes to run and manage a website. I’ve done it for both small and very LARGE companies.  

So I really get when a small business owner goes nuts wearing 10 different hats to make sure their business is running smoothely.  That’s why I shifted

Having fun yet!? Here's a bit of my history...

 I’m a web consultant/strategist with experience in design, marketing, sales, conversion optimization,  front-end development, WordPress, account management, AND relationship building.  I started SureFire Web Services in 2009.  When I first started, things were starting really really well, but I pulled back to focus on my family.  This was in 2015 when my son was 3! He is now 7 and my youngest is 4 and I have one on the WAY (2019)!  

I have a huge long story and journey that I may make into a video and put it here if anyone is interested, but for the sake of not writing a multi chapter book, in 2017 my family and I landed ourselves in good ol’ Tampa Florida from NY!

When I got back many things shifted.  SureFire went from Agency to Website Management and Maintenance for small businesses. I now have an amazing collegue, Zach, whom I can rely on and a plethora of knowledge that will allow me to really focus on helping your business with ideas, consultation, execution and the like.  I am a Foundation Student/Graduate of Ben Hunts Pro Web Design Course, which is where I learned the bulk of the methods I use. Since then, I’ve helped both small and large companies deliver on their website projects and goals.

More on me

I’m a family man and my first baby boy was born on April 20th, 2012. It’s the best thing that ever happened in my life. I believe in Jesus Christ and thank God for everything that happens to me, because in all seriousness, I don’t know why things happen, but they do, and they’re generally always good and when I least expect it. God is awesome, and that’s the bottom line.

This is my bragging paragraph 🙂 .When it comes to website projects, I used to specialize in the Genesis Framework for WordPress, and Types and Views (where I have been listed as a featured consultant), and also Beaver Builder.  Being in the industry for so long, I have since shifted my focus to working with Generate Press and Elementor. I have featured resources on the StudioPress site, and created the Genesis Sandbox Starter Theme (Which I took down a while back).  I’ve had many courses that I put together and sold, I white labeled my work for many companies which need to remain nameless. I’ve had a podcast and been featured on many podcasts, I can’t remember all of them but Kim Doyal’s and Lee Jacksons are a few of the highlights.  I’ve consulted and contributed heavily into the web industry where a lot of users now probably use some of the things I came up with and don’t even know it.  That includes some membership portals, add-ons to plugins, and even huge job sites like Monster and CareerBuilder use some things that they probably have no idea I had a hand in.  The perks of working for some corporations while building my own business.

Random things about me (because I know you are curious).

  • I love watching anime and am currently watching One Piece.  I haven’t found a good one recently to hold my attention.
  • I love all types of music but I mostly listen to hip hop, primarily Christian hip hop but all other sorts as well. I also used to rap when I was younger and have a cd out.
  • I’ll consider myself a nerd, but I don’t like Star Wars and Big Bang Theory, so other nerds usually get mad at me.
  • I officially went full-time with SureFire in March of 2017 (before that I worked for small and large corporations.)
  • My dream is to work on my laptop from a beach or anywhere I want. If you can make that happen, contact me. (Good News, I made this happen when I moved to FL, YAY GOALS!)
  • I keep saying I’m going to get back into music, but I never do. But I will.
  •  No longer Starbucks OR Dunkin, I’m a Tim Hortons man now. But I moved to FL, so there is no Tim Hortons, or Bagels, or pizza, or bacon egg and cheese sandwiches :'(
  • I try to stay positive as much as I can, even when things aren’t great. I know God knows what he’s doing, and my faith grows much stronger because of it.
  • My favorite album right now is Andy Mineo
  • Are you still reading my list? If so, I’ll keep adding more =)
  • I can’t sing the alphabet without yawning.
  • I watch Sesame Street with my son, and when he falls asleep, I still watch Sesame Street. But now, both of my kids are into Mario and Sonic Cartoons. Meh.
  • I would love to just get back into video games… I’m slowly getting there, very very slowly.  I’m usually on when I should be sleeping.  Look me up on PSN (reznucka866M

Management and Maintenance

Bottom line, we want to make sure your website is running as smooth as possible.

In addition to everything mentioned, we also add up-time monitoring to your website so we can be notified if your website ever goes down and fix it.

We back up your website daily, we make sure it’s running fast, and we ultimately treat the website as if it were our own.

Even better actually. The shoe makers shoes.

Site Security

WordPress sure does love to be hacked.

I guess that’s to be said for a platform that runs almost half the internet.

Key point, hackers love to mess up WordPress websites.  It’s incredibly annoying and an enormous nuisance if it happens to you.

But there’s hope!  We have security on top of security.  It’s very rare that one of our site’s gets hacked, but in the event it does, we’re on it. 

We have backups, and we make sure to clean the site to get it back up and running as quickly as possible.

Update Plugins and Themes

When you use WordPress, Themes and Plugins are constantly being updated.

Here’s the kicker though, it’s up to you to actually update them.  Most business’s purchase a  website and never log in to do essential updates.

When this happens, plugins end up being less and less secure, making you vulnerable to hacking and malware.

Not only that, when it does come time to update, if it’s been too long, it can actually break your website.

We make sure all of your plugins and themes are secure and up to date.

Task Requests

We want you to know that we will always be available and ready to make changes to your website.

All you have to do is make the request and we’ll add the task into our queue to work on.

We try to keep tasks limited to 30 minutes, and only 1 request a day.  But just reach out to us to make sure.

Anything over the 30 minute mark is invoiced.

If there’s ever an emergency task that you need to get done, mark the request as “Emergency” and we’ll take care of it ASAP.


If you really want to know all the technical stuff about our hosting, here it is.

We have multiple servers on a platform called Cloudways.  All servers are upgraded and specifically tweaked to make WordPress run really fast and be really secure. 

There’s 24/7 support on all of our servers and daily backups are ran both on the site and on the server itself.

We host all of our sites because it gives us more control and if anything ever goes wrong, we can jump on immediately instead of waiting  for support. :) Also, free SSL for you!